Reinforcing Its Commitment to Compassionate, Personalized Care
[Blountville, TN] — [July 7, 2025] — Heritage Family, a trusted network of funeral homes, cemeteries, and crematories across the United States, today revealed a fresh brand identity, featuring a revitalized visual style, aligned with a renewed commitment to transforming the experience of deathcare.
The brand refresh includes a new logo system, color palette, typography, and a refined tone of voice—all designed to reflect Heritage Family’s evolution while staying true to its core values: compassionate care, personalized service, community commitment, and professional excellence.
“At Heritage Family, we believe that every life is a story to be celebrated,” said Lindsay Granson, Chief Operations Officer at Heritage Family. “Our new identity is not just a new look—it’s a bold step forward in supporting our mission to provide deeply personal, meaningful services that honor each individual’s legacy with dignity and empathy.”
Driven by a modern, client-first approach, the new identity centers around the idea of “remembering those who made life unforgettable.” The updated brand features a rich maroon and peach color palette symbolizing warmth and reverence, while the typography and design elements bring clarity and elegance to every touchpoint—from service materials to digital content.
“Our goal with this relaunch was to make sure that every family, no matter where they encounter us, sees and feels what we stand for: professionalism, empathy, and hope,” added Granson. “We’re more than just service providers—we’re trusted guides, compassionate partners, and inspired storytellers, during one of life’s most challenging transitions.”
The brand identity was developed by integrated marketing agency Stream Companies out of Philadelphia, led by Executive Creative Director Greg Press and Senior Vice President Danny Cibran.
Heritage Family’s new branding will be rolled out across all locations and platforms beginning this month. Families can expect the same trusted, professional service from now presented with a revitalized visual presence that better reflects Heritage’s heart and vision.
About Heritage Family
Heritage Family is a national network of funeral homes, cemeteries, and crematories dedicated to honoring life with meaningful, customized services. With multi-generational leadership and a team of passionate professionals, Heritage Family is transforming the deathcare experience by focusing not on loss—but on life well-lived.
To learn more, visit heritagefamily.com
Media Contact:
Mike Cooperman