For those of us at Heritage Family, the mission has always been to support families during life’s most difficult moments. Today, we are proud to take a bold step forward in that mission with the unveiling of our refreshed brand identity and the launch of our new website.
This is more than a new look. It represents who we are, the values we live by, and the families we serve each day.
The Purpose of Our Brand Refresh
Funeral and cremation care has deep traditions, and those traditions remain important. At the same time, it is essential to evolve to meet families where they are today. Our updated brand reflects our core values:
- Professionalism
- Empathy
- Hope
This update puts focus on remembering the people who made life meaningful; it emphasizes celebrating the life lived rather than only mourning the loss.
We chose a floral-inspired design and flowing lines to symbolize growth and renewal. By creating a sense of consistency across all brand touchpoints, we’re able to convey trust and care while setting a modern standard for professionalism in funeral and cremation services.
Our New and Improved Website
The new website brings the brand to life digitally while improving ease of use for grieving families who need answers. It was built to be clear, approachable, and supportive. Users will now:
- Be able to navigate the site easily to learn about services or connect with staff.
- Experience a design that highlights light, space, and the celebration of life.
- Encounter consistent visuals and messaging that reinforce the brand’s professionalism and empathy.
What This Means for You
For families, the refreshed brand demonstrates a commitment to evolving alongside them. It shows that services are designed to reflect today’s needs while honoring core values. It also reinforces that even in the most challenging moments, there is support and guidance to help families through.
For the team, the brand is a daily reminder of the standards that shape the work. Every interaction is guided by professionalism, empathy, and a focus on helping families navigate difficult times.
Let’s Start this Bold New Chapter Together
The new brand and website update reflect a clear vision for the future of funeral and cremation care, rooted in service, respect, and meaningful support.
Explore the new website at heritagefamily.com to see how the refreshed brand reflects the values that guide every service and interaction.